Skills & Competencies for Marketing Analyst III

Marketing Analyst III job profile

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JOB SUMMARY for Marketing Analyst III

Creates marketing materials, plans and performs more complicated marketing activities for a larger region or product.

JOB RESPONSIBILITIES for Marketing Analyst III

Assists in developing policies and ensures the marketing goals and plans are met. Develops marketing projects for product promotion, distribution, shelving and pricing. Analyzes market data to improve and monitor the performance of the marketing activities and plans.

Marketing Analyst III SALARY RANGE

BASE 50%
$94,441
TOTAL 50%
$98,887
Job Level
P03
Job Code
SM15000456
Education/Degree
Bachelor's Degree
Reports To
Manager

Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Analyst III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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15 general skills or competencies (Job family competencies) for Marketing Analyst III

1 Job Family Competencies – A/B Testing
Proficiency Level -2
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
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Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
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Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
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Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
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Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
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2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Marketing Analyst III

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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2 Core Competencies – Business Markets
Proficiency Level -2
Skill definition-Applying the knowledge of existing and planned markets, and market-related initiatives to help bring the most success to our business.
Level 1 Behaviors
(General Familiarity)
Defines market segments relevant to own function, unit, or region.
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Level 2 Behaviors
(Light Experience)
Discusses strategies related to key operating issues and key players within the market.
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Level 3 Behaviors
(Moderate Experience)
Evaluates market data sources and key indicators.
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Level 4 Behaviors
(Extensive Experience)
Establishes long-term professional relationships between buyers and sellers.
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Level 5 Behaviors
(Mastery)
Communicates interactions of the business enterprise and economic environment.
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3 Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Analyst III
Proficiency Level - 4
5 Competency for - Marketing Analyst III
Proficiency Level - 5

Summary of Marketing Analyst III skills and competencies

There are 0 hard skills for Marketing Analyst III.
15 general skills for Marketing Analyst III, A/B Testing, Advertising, Brand Management, etc.
9 soft skills for Marketing Analyst III, Business Acumen, Business Markets, Innovation, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Analyst III, he or she needs to be proficient in Business Acumen, be proficient in Business Markets, and be skilled in Innovation.

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